Use it or Lose it- This phrase you may of heard before applies to so many things, nearly everything we do. Make EVA a way of life after you have started a Whole Life Policy to grow your wealth over time. What is EVA? Listen in and find out you, or your business can use it to your advantage, just like Coca-cola, Quaker Oats corporation and hundreds of other large and small have watched their stock prices rise as a result of the profitability of their companies.